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Ed Hardy Shirts

Don Ed Hardy’s ability to experiment through 40 years of tattooing experience has earned him the moniker of “the Godfather of the Modern Tattoo.” In his use of art histories from the cultures such as; Cholo, American and Japanese he has shown a rare talent and creativity for combing these icons with designs associated with hotrod, surfing and tattoo cultures. The result of his perspective is a uniquely blended expression that has made him famous in the tattoo community.

The clothing manufacturer, Ku USA, Inc. and Don Ed Hardy signed a license agreement in 2002 to manufacture a clothing line featuring his art. Two years later interest in his designs from major clothing companies began to grow.

In 2004, Christian Audigier took interest in Don Ed Hardy’s use of fantasy images in tattoo body art themes such as “Love Kills Slowly” and “Death Before Dishonor.” As a result Audigier and Hardy reached an agreement that gave Audigier exclusive rights to use his designs as the “Ed Hardy” brand. The clothing focuses on lifestyle couture and street culture.

Born in Avignon, France, fashion designer Christian Audigier now lives in Los Angeles. Audigier is called “The King of Jeans” from his success as a designer for apparel manufacturers such as; “Fiorucci,” “Levi’s,” “Diesel” and “American Outfitters.” Before creating the Ed Hardy brand, Audigier was the Head Designer at Von Dutch Originals, famous for the legendary Kustom Kulture imagery of artist Von Dutch which became a top fashion item for many celebrities around the world.

Audigier’s charm and close identification to the entertainment world is part of the reason for his success. His interest in this lifestyle is responsible for many of his innovative marketing campaigns which have focused on direct promotion to a celebrity clientele.